Red Gold and the Chamber of Commerce sponsor the Colts’ Blue Friday each year. The Colts’ Blue Friday elements include Colts cheerleaders presented by Australian Gold; Colts in Motion Traveling Museum, the Books for Youth program, and Colts give-a-ways. Individuals can also register to win Colts tickets. There will also be games, free prizes, and food. Colts fans attending are also encouraged to wear blue to show their Colts pride.